With the evolving digital landscape, several digital marketing trends have also emerged in 2020. As businesses, it’s important to stay on top of these digital marketing trends or risk being left behind. One of the biggest trends in 2020 is the implementation of chatbot automation. 80% of businesses are projected to implement chatbot automation, and artificial intelligence chatbot has become an integral part of marketing.
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While chatbot automation is a big digital marketing trend, there are a couple more trends that this article will delve deeper into including video marketing and influencer marketing. Majority if not all of these trends center around consumers with the aim of providing them with a more personalized and interactive experience.
Video marketing
With individuals expected to spend 100 minutes a day watching online videos in 2021, video marketing is expected to continue to be a growing trend in 2020. Marketers have also acknowledged this trend with 92% stating that video marketing is crucial in a marketing strategy.
With the rise of video marketing, more and more companies are expected to jump on the video marketing bandwagon and incorporate it into their digital marketing strategy. As competition heats up, companies need to stand out from their competitors. Ways to do so include understanding consumer expectations around video, and staying up to date on video marketing trends.
Influencer marketing
Influencers refer to individuals that have built knowledge or expertise on a specific topic and are using social media channels to post about it. Influencers aim to garner as many followers as they can while clinching lucrative marketing deals.
In recent years, the number of influencers has significantly increased. In the United States, social influencers under the age of 24 are now paid at least 44% more per post than those that are 24 and older. Firms are also now budgeting for influencer marketing due to the high ROI. On average, businesses are receiving $7.65 for each $1 that they’re spending on influencer marketing.
Chatbots
Chatbots are essentially artificial intelligence systems that interact with users via either message, text, or speech. With the rise of technology and messaging apps, chatbots are expected to be a big digital marketing trend in 2020. The chatbot market size growth is expected to continue from $2.6 billion in 2019 to $9.6 billion by 2024.
The implementation of chatbots allows businesses to reach their target audience through different platforms. They also help in reducing operating costs for enterprises as chatbots can work in a variety of industries from marketing to service and more. Furthermore, in the digital world, consumers now expect 24-hour service for certain industries. Chatbots can help with this issue as they’re able to answer customer’s questions at any time of the day.
Conversational marketing
Conversational marketing refers to the idea of directly engaging with potential and current customers through different means such as chatbots. With conversational marketing, it’s expected that businesses will not just be imitating real-life conversations, but also introducing voice-based solutions. Businesses introduce conversational marketing in the hopes of making customers feel that their needs are being attended to in a personal and prompt manner.
As of 2019, 66% of customers stated that they prefer to liaise with companies through messaging apps, and 40% of adults are using voice search at least once a day. With such statistics, it’s evident that companies need to introduce conversational marketing within the business to survive and thrive. Businesses must transform and respond to shifting marketing demands while pursuing new innovative-driven opportunities with a well-thought-out digital marketing strategy.
Summing up
Being aware of these four digital marketing trends in 2020 will help in the creation of a digital marketing strategy that’s both strong and cohesive. Having a proper digital marketing strategy in place will help in propelling your business to greater heights.
With the continually evolving digital landscape, it’s also crucial to remain ahead of the curve and keep up to date with the digital marketing trends. Only by doing so can businesses transform their digital strategies, and harness the power to be successful.