Adveritas Limited (ASX: AV1) has confirmed that TrafficGuard advertising fraud prevention software has been officially accepted and integrated into the Google Cloud Marketplace.
Solutions that have entered the Google Cloud Marketplace have been vetted by Google against security vulnerabilities and the Marketplace allows solutions to be easily adopted with reduced contracting times.
TrafficGuard’s acceptance into the Google Cloud Marketplace has been a key priority for Adveritas over the last nine months, as the Company looks to take advantage of the substantial benefits from the Google Cloud Marketplace as it rapidly scales TrafficGuard’s services.
Google Cloud Marketplace lets users quickly deploy functional software packages that run on Google Cloud Platform. To be accepted by the marketplace, TrafficGuard had to successfully do a deep integration with the Google technology stack, benefit companies who already leverage the Google technology, meet Google’s strict security requirements, and be able to deliver value to Google customers globally.
The mission at Google Cloud Marketplace is to enable organizations around the world to transform their business using digital technology and to do so by offering the best infrastructure and industry specific solutions. Part of that mission is to deliver maximum choice for customers and to bring the best of open source and open core technologies to Google Cloud to give customers the right options for all their use cases1.
TrafficGuard’s integration into the Google Cloud Marketplace has three key benefits:
- Opens an additional sales channel with Google Cloud reps selling the TrafficGuard solution on behalf of Adveritas, with the first client already in trial
- Provides access to Google Cloud’s customer base across numerous key targeted countries
- Reduces the sales cycle for potential customers that already have Google as a preferred partner because legal and procurement times, which account for the majority of the sales cycle, are substantially reduced.
TrafficGuard is the only Australia and New Zealand based company that primarily or entirely exists online to have been onboarded onto the Google Cloud Marketplace over the last 12 months, and is currently the only PPC advertising verification platform on the Google Cloud Marketplace globally. This alone represents a substantial validation of TrafficGuard, which has already been seen through its enterprise customer wins.
We are delighted to have TrafficGuard officially accepted and integrated into the Google Cloud Marketplace, which we expect to further accelerate our annualised revenue growth rate. Customers can now easily procure TrafficGuard through the Google Cloud Marketplace, if they already have Google as a preferred vendor, which substantially reduces our sales cycles,” Adveritas Co-Founder and CEO, Mat Ratty, said.
“We are currently working with Google’s Go To Market team to ensure a successful launch strategy of the TrafficGuard solution. This will include videos of the TrafficGuard solution and how it fits into the customer’s technology stack, co- marketing of the TrafficGuard solution and customer case studies to increase awareness and credibility.
“There are important benefits for companies to sign on with TrafficGuard through the Google Cloud Marketplace, as TrafficGuard spend forms part of their committed monthly Google Cloud spend. In some cases, if the customers committed monthly spend with Google Cloud is below their actual usage, they can adopt TrafficGuard and put the TrafficGuard fee towards their minimum monthly spend.
“Adding channel sales like the Marketplace to complement our direct sales force was the next logical step for Adveritas. With recent annualised revenue up over 50% since 30 June 2021 and a record trial pipeline, we look forward to scaling further with the assistance of the Google Cloud Marketplace.”
