Listed daigou retailer Aumake Limited (ASX: AUK) has partnered with an award-winning China-based social e-commerce team to cost-effectively drive influencer acquisition and active new user growth through its social e-commerce marketplace.
Based in Hangzhou, China, the partnership enables Aumake to leverage the team’s extensive contacts throughout the Chinese influencer community and their collective 25 years’ social e-commerce experience. Aumake said the Hangzhou team has demonstrable experience building an influencer database and is actively engaged across all major social networking platforms, including Meituan, Pinduoduo and Xiaohongshu.
In an update to the ASX, Aumake said the partnership enables the development of a unique B2B2C-model influencer database, facilitating growth without directly competing with large B2C e-commerce platforms in China.
A key competitive advantage of the Hangzhou team is their ability to quickly identify emerging product trends in China, developed from active participation on influencer social e-commerce platforms and analysis of product sales metrics and momentum,” the company said.
Alongside the Hangzhou partnership, Aumake is nearing completion of stage two of its technology buildout, incorporating popular marketing features such as store-in-store functionality. Stage two builds on the Company’s existing operating platform, which allows users to register, browse, purchase, pay and arrange for delivery of products to China.
New social media capabilities, including the ability to organise group buying, create social networks and use short form/live video, will provide a deeper sense of engagement between the brand, influencer, and customer, and enables influencers to set up businesses on Aumake’s marketplace.
Aumake is also updating the platform’s back end to enable more sophisticated data-driven analysis and insights, such as repeat buying behaviour, product trend and age group data.
To assist with its ongoing technology development, Aumake has expanded its in-house technology team and appointed ShopEx, one of China’s largest e-commerce software solution providers, to work alongside stage one technology partner Shenzhen Jiezhou Technology Co Ltd.
Aumake Executive Chairman, Keong Chan said, “We have been extremely active in developing our social e-commerce capability and creating scalability, forming a partnership in Hangzhou and continuing our technology investment into our platform. Increased platform functionality will empower our influencers and brands, enabling them to work collaboratively to reach the sophisticated Chinese consumer in a new way.”
