Jobtag launches.
Aussie entrepreneurs, Michael Furze and Emily Cowdery, are taking the recruitment world by storm with the launch of Jobtag – the world’s first online video job board. Aimed at eliminating unpopular practices, Jobtag promises ‘one ad, one role’ certainty for both clients and candidates.
Michael and Emily shared a passion for changing something that wasn’t working in recruitment practices. “Jobtag is driven by companies using video to attract the right staff and candidates using videos to respond. It is the next natural step in recruitment,” says Michael, who has a background in recruitment and sales.
By 2017, it is predicted that 70% of all consumer traffic could be utilising video in some way. Recruitment will need to embrace this technology or suffer the consequences. Jobtag is the pioneer in this space, and advocates disruption within the recruitment industry.
Michael Furze, CEO & founder
Emily Cowdery, COO & Co-founder
How does Jobtag differ to traditional recruitment?
With Jobtag, you can see the hiring manager and the environment in which you could end up working.
For the hiring manager, you get more engagement with your target market, as the addition of a video profile to a written application really brings the candidate to life before a meeting takes place. The ability to change a person’s opinion in a positive way through video is underestimated. The time and money saved on both sides as a result of this “pre-screening” has the potential to make significant impact on the hiring process.
Minimising subconscious bias from CV-based job search
Using video minimises the subconscious bias that inevitably happens when relying solely on a written CV. Through video, you actually get a much better idea of a person’s attitude, communication style, presentation, personality and personal attributes, on top of access to their CV that outlines their ‘hard’ skills.
“For companies looking to distinguish themselves from their competition, Axonn Research has found that seven in 10 people view brands in a more positive light after watching interesting video content from them,” says Emily.
Connecting people, quickly and easily
Michael and Emily were driven by wanting to connect people with the right jobs as quickly and as easily as possible to bring greater happiness to everyone. “Our aim is to present people with the best real opportunities out there and to present clients with the best candidates in the
market, rather than just the ones that are on the market, in the most efficient and effective manner,” says Michael.
“It’s about levelling the playing field between candidates and companies, giving people more information at hand to make a more educated, considered decision based on the best information on each other.”
Providing a video platform to do that is exponentially increasing the amount of information you are getting regarding each other. If a picture tells a thousand words, “a minute of video is worth 1.8 million words”, according to Forrester Research.
Getting the edge in the fight for talent
“We think fundamental change is needed and it’s here,” says Emily. “Employers need to fight for the best talent and differentiate themselves from their competitors to succeed. Candidates of the future expect more engagement than a one dimensional job description. Employers feel the same way about wasting hours of their time meeting people who just aren’t right for their business.”
Technology has enabled these problems to be addressed and solved, and Jobtag aims to restore credibility back to the industry and the job board market because it will add real value to candidates and employers.
