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Australian-backed cannabis play Next Green Wave outlines plan to lead Californian market - TechInvest Magazine Online

Written by Tech Invest | Mar 19, 2019 12:08:11 PM

Led by Australian CEO Leigh Hughes and backed by Australian money, surging cannabis manufacturer and consumer products company Next Green Wave has delivered its vision to be the largest cannabis consumer goods provider in California.

Since listing, the company has gone from strength-to-strength, building a 35,000 sqft manufacturing facility in Coaliga California, acquiring California-based cannabis manufacturer and brand network SD Ventures (SDC) and making a significant investment in Organic Medical Growth, a Canadian company producing products derived from medicinal and industrial cannabis in Colombia.

With its rapidly accelerating avenues for revenue generation, Next Green Wave has outlined a series of activities to ensure the smooth development of its business model that encompasses the entire value chain, delivering a service from seed growth right through to consumer sales.

Next Green Wave will move to secure services from Pacific Gas & Electric which will see its manufacturing facility ready to commence growing operations following final occupancy approval.

The newly appointed Head of Extraction and Head of Manufacturing from SDC will also immediately oversee operations at the facility, developing standard operating procedures necessary to immediately fulfil the product demand from its distribution channels.

Next Green Wave has flagged that its eight brand partners, which were acquired as part of SDC and hold a combined audience of 25 million, will introduce NGW products to the Californian market over the coming months.

The eight SDC brand partners include well known Instagram accounts, such as Loki the Wolfdog, Cary Hart the former freestyle motocross rider and husband to rock star Pink, and BMX brand ONSOMESHIT.

Commenting on the expansion plans, Next Green Wave CEO Leigh Hughes said:

This is a very exciting but important time for Next Green Wave as we now enter the execution phase of our wider strategy of being a premium producer of high-quality downstream products into the California market.

“Our recent acquisition of SDC fast tracks our vision to be a powerhouse in consumer products goods in cannabis, and the whole combined team is focused on activating operations, generating revenue through sale of our first products, and establishing our distribution network.”

Hughes has further signified the company’s intention to expand its international profile.

The strategic partnership with Organic Medical Growth will see Next Green Wave’s distribution channels expand by over 7,000 pharmacies in Colombia.

Next Green Wave listed on the Canadian Securities Exchange in October 2018 following a successful pre-IPO raise, which was heavily supported by Australian money, including the backing of premiere fund managers sch as Trident Capital, BW Equities and Regal Funds Management.