MyFiziq Limited’s (ASX: MYQ) recentlyreleased applications with Biomorphik Pty Ltd and its Biomorphik App has now been released on both Google Play and Apple Store.
In line with the initial product release, Biomorphik will commence a comprehensive B2C marketing strategy to draw users to the new platform with the first stage allowing people to monitor their bodies closely and pre-empt potential issues before they become prohibitive to the user’s health.
Under the terms of the commercial contracts, Biomorphik has given an undertaking to deliver to MyFiziq 100,000 active monthly users. In the event this target is not achieved, MyFiziq has a right to terminate the agreements between the parties. Biomorphik will offer both a monthly subscription at AUD$22.99 per month for unlimited scans, as well as a yearly subscription payment option with a significant discount at AUD$142.99 per year for unlimited scans to consumers.
MyFiziq CEO, Vlado Bosanac, said that when you consider a single Dexa body composition scan can cost up to A$80.00, the monthly fee of A$22.99 is an extremely cost-effective option. The user can scan as many times as they wish to track body composition changes, empowering the user to make better decisions regarding their health and wellness.
As mentioned prior to Christmas, the applications are now live and available for download. Once this commences, we will assist Nathaniel and Biomorphik with their campaign as needed. I believe this will be the first of the releases to take a more aggressive approach to the customer onboarding as it forms such an integral part of their customer journey and retention, through real data and supervision,” Mr Bosanac said.
“I encourage our shareholders and stock followers to read the below release and try the Biomorphik app now that it has been released on the Australian iOS and Google Play app stores.”
At their core, Biomorphik is a behavioural change company, Biomorphik’s mission is to improve the health and wellness of people at a whole-of-society level through better creation, measurement, storage, analysis, and access to data.
MyFiziq has developed and patented a proprietary image capture and dimensioning technology that enables its users to check, track, and assess accurately their dimensions and vital signs using only a smartphone privately on-device.
The company’s goal is to assist its sales channel partners by empowering their users with this personal health/fitness/wellness capability. In return, the MyFiziq technologies gives our partners the ability to assess, assist, and communicate outcomes with their clients when navigating day-to-day life. Whether this knowledge involves a personal journey to better health, or it adds understanding the risk associated with their physical condition, tracking the changes experienced through training, dieting, or medical regimes will produce better outcomes for the user.
