Elite sports technology specialist Catapult Group International Limited (ASX:CAT) has reached a new multi-year deal with the National Basketball League’s Brisbane Bullets to power its video performance analysis infrastructure with Catapult’s new Focus and Hub SaaS solutions.
This marks the first time ever globally that either of these technologies have been sold to a basketball customer, with basketball now the fifth sport for these technologies.
This is a significant milestone, coming less than three months since the acquisition of SBG, proving the potential for customer appetite and rapid adoption of this SaaS technology around the world and across a variety of sports.
There is no question that the market is ready for this type of technology,” said Will Lopes, CEO of Catapult.
“The opportunity to bring contextualised video analysis to new customers, in new sports, and in new regions, is immense. With our global sales force and existing multi-solution offerings, we have a unique ability to bring leading technology to new sports and geographies.
“Importantly, this entry into basketball has been achieved a year earlier than our pre-acquisition expectations and demonstrates an incredible speed of integration for SBG into the Catapult solution portfolio.”
By using Focus, the Brisbane Bullets will be able to record multiple video angles and offer interactivity and touch control for court-side interaction among coaches and athletes. The cloud-based Hub solution will empower staff with real-time collaborative viewing and sharing of video and tags so insights can be shared and actioned faster.
“Catapult Sports continue to produce world class products, and this is especially true with SBG Focus. The Brisbane Bullets have been at the forefront of real-time capturing of video and data for several seasons in the NBL. With Focus we can generate unique insights and in-game analysis that assist us in breaking down key factors that drive performance,” said James Duncan, head coach of the Brisbane Bullets.
The Brisbane Bullets join thousands of teams already relying on Catapult for critical performance insights and workflows. Elite-level teams around the world, including all 18 AFL teams, all 16 NRL teams, 24 Olympic medalists in Tokyo, all 32 NFL teams, and the majority of the English Premier League teams are empowered with Catapult performance analytics to perform at their best.
