While customer relationship management (CRM) software seemed like a tool for big businesses, it has become attainable for businesses of all sizes. It was inevitable. It was SMEs’ desire to get organised and scale what they do that led to CRM’s rapid growth. Now it’s a cost-effective option for businesses of all sizes.
Image credit: Unsplash / dlxmedia
The CRM trend
Managing your relationships — customer relationship management — isn’t a new idea. It stretches back 20,000 years in one form or another. But, database marketing began in the 1980s, and the CRM we know was borne of it. By the time CRMs, as we know them, hit the market, the idea had exploded. Consumers were spoiled for choice, but 1999 was the year that changed CRM forever. It’s the year e-CRM landed, and it would only evolve from there.
The success of any business is all about finding a gap in the market. The most successful startups didn’t appear from left field. It may have seemed as though they had an original idea nobody had thought of, but the reality is they saw a gap in the market and found a way to meet the need. CRM meets various needs, and it has grown with the times to encompass a wider variety of tasks.
The biggest reason for the CRM explosion is SMEs adopting the technology to digitally transform their businesses. And one of the biggest reasons SMEs were able to embrace the technology was because it became cost-effective and suitable for their use. More companies focused their attention on SMEs. More companies provided the tools SMEs needed to operate their businesses better.
The CRM market share is expected to reach $96 billion by 2027. And a lot of that growth is down to SMEs getting on board. This is why businesses like Tall Emu are so important.
MYOB acquires Tall Emu CRM
MYOB, the leading accounting platform, recently announced its purchase of Tall Emu CRM and Nimbus Portal Solutions. MYOB has cemented its name as a leading business management platform with these acquisitions.
With CRM, small businesses can track sales flows, handle marketing and lead management, deal with online payments, quoting, selling, back-order handling, deal with fulfilment, delivery, and even post-sales services.
The move will allow significant investment in Tall Emu in terms of research and development, which will ensure their offering is enhanced. While no immediate changes are expected, Tall Emu will complement MYOB’s product offerings.
David Northmore, the founder of Tall Emu CRM says, “For a business that sells physical products, keeping track of orders and Inventory is really important. Tall Emu CRM gives the sales team the ability to quote fast so they win more business. The shopping cart is up-to-date with available stock. All the while operational side of the business that does the build, pick, pack and shipping of the product life are made a lot easier.”
Tall Emu CRM provides CRM to run your entire business. It’s an Australian-owned and supported company that offers affordable business solutions. With Tall Emu, you have one system to manage everything from leads and customers to projects, inventory, and fulfilment.
It’s a suitable solution for online businesses and wholesale and manufacturing. It’s time-saving and easy to use, exactly what every business needs, but especially for small and medium-sized operations. It’s all about improving efficiency and growing revenue for businesses who thought this tool was out of reach.
Tall Emu’s CRM serves small and medium-sized businesses in Australia and New Zealand. At the pandemic’s start, 77% of SMEs were using a CRM. And by the end of 2021, that number had grown to 79% of SMEs today use a CRM.
Ultimately, the acquisition news is suitable for current Tall Emu CRM users. But more importantly, it’s excellent news for small and medium-sized businesses looking to invest in high-quality CRM to move their business forward.
