eSports and gaming technology operator Emerge Gaming Limited’s (ASX: EM1) MIGGSTER social gaming platform has registered 150,000 subscribers.
The total number of MIGGSTER platform subscriptions to date are 154,365. Encouragingly some 79% of these are annual subscriptions.
MIGGSTER subscriptions continue to show strong daily growth and Emerge will continue to provide the market with material updates as they transpire.
MIGGSTER Products set for Global Growth
In achieving the 150,000 subscriber milestone for the MIGGSTER social gaming platform, Emerge continues to register subscribers and receive payment for subscriptions in more than 160 countries.
The MIGGSTER social gaming platform is set for further international growth in subscriptions and the established billing infrastructure provides a tested platform for the launch of further eSports and gaming products.
CEO, Greg Stevens, said since launch, Emerge has been steadfast in its objective to build the world’s biggest online gaming community with MIGGSTER.
Large gaming communities that are dedicated to specific AAA game titles range from the tens of millions to hundreds of millions of users. These communities have been established through multiple years of marketing investment at expensive cost per acquisition rates.
This traditional approach takes many years of expensive investment into technology, content production and marketing to establish these communities. These investments into technology and gaming products more often than not result in early-stage losses in these companies with expensive marketing in traditional marketing channels.
Mr Stevens said Emerge has established the value proposition for the MIGGSTER social gaming tournament platform at current prices and has demonstrated good initial subscriber adoption within the first three months.
“The next phase in building a global online gaming community is for Emerge to target a community of tens of millions of subscribers.
“MIGGSTER will seek to achieve this target through a myriad of promotional strategies, utilising various promotional channels targeted at rapidly scaling the volume of its subscriber community whilst ensuring that it delivers strong financial results and a value for money user experience.”
