eSports and gaming technology operator Emerge Gaming Limited (ASX: EM1) is set to launch MIGGSTER Mobile, a social gaming tournament platform.
Emerge CEO, Gregory Stevens, said MIGGSTER will leverages world class technology to deliver immersive gaming entertainment and social engagement to a global online network of gamers.
He said MIGGSTER’s objective is to build the world’s biggest online gaming community. The MIGGSTER products will deliver community tools including chat, friends and team functionality, laying the foundation for gamer engagement in the online network.
Entertaining content, including mobile games, AAA gaming titles, tournaments, rewards and live streaming to global audiences, will feed the online community’s insatiable eSports and gaming appetite.
Mr Stevens said that by the end of 2020, projected eSports hours viewed will reach 11 billion by a fanatical audience of 250 million watching live and online.
The mobile gaming industry is expected to top US$100 billion by 2021, achieving a decade of double-digit growth – generating more than 50% of the global games market with 2.2 billion social casual mobile gamers.
In November 2020, Emerge will launch the first MIGGSTER product: MIGGSTER Mobile, a mobile casual eSports platform, which uses Emerge’s developed and owned tournament platform technology with new and enhanced platform features.
The platform will offer avid mobile gamers the opportunity to convert their hours of entertaining mobile gaming into prizes and rewards, whilst competing against the community and sharing their success with gaming friends.
Targeting a high value demographic at a premium monthly fee, MIGGSTER Mobile will offer its subscribers high value experiential prizes and rewards pools of at least US$500,000. Experiential prizes and rewards combined with the global and regional tournament structures offers captivating premium competitive eSport content.
MIGGSTER Mobile will be made available to a rapidly growing network of 10 million affiliates across 150 countries. Availability of the platform in each country will be subject to specific legal and compliance requirements.
Traditional online digital marketing channels, such as Google Ads and Facebook, are saturated by competition and represent an expensive way to market digital products globally,” Mr Stevens said.
“Affiliate network marketing communities provide a non-traditional marketing channel in which communities can get paid for their sales efforts. We have found that the incentive-based sales payments represent a strong motivational drive to incentivise ambassadors of MIGGSTER and other premium quality digital products. This is an innovative and disruptive marketing strategy.
“It affords affiliates the opportunity to be salespeople and ambassadors of a social gaming and eSports product whilst earning an income for their sales efforts is creating much needed opportunities for income earning in the uncertain times caused by the COVID-19 pandemic.
“This is empowerment of a community and removes reliance on traditional digital marketing channels by both Emerge and the affiliates alike.”