Los Angeles-based digital advertising and media technology company Engage:BDR Limited (ASX:EN1) has launched IconicReach Select, a new managed service offering from the Company’s influencer marketing division.
The IconicReach platform – which has been developed by engage:BDR over the past 2 years – uses the company’s proprietary technology to streamline the previously very inefficient process of sourcing, transacting, and executing influencer campaigns.
It is a single platform that allows a buyer to browse, research, and contact influencers, as well as efficiently pay for and measure campaigns.
Dealing with a number of the major Influencers including LuxuryWorldTraveler and WeeklyChris, the company is focusing its attention on aggregating a large number of micro influencers (those that have between 10,000 and 100,000 followers) for campaigns.
Micro influencers have engagement rates of 4%-10% compared to macro influencers where engagement rates are generally between 1%-3%.
The Company has already signed up 150+ Influencers with an audience that is composed of over 100 million followers and have ran multiple campaigns in their beta-phase with many advertisers.
The new platform is expected to sign up 2,500 more influencers in the next 12 months.
Global spend on influencer marketing is projected to reach USD$ 1.6 billion in 2018, driving the company’s continued growth in this part of its business.
The platform will be launched at the Sundance Film Festival this week.
Shares in the company were trading 0.5c higher at 20c in Wednesday afternoon trade.