Frugl Group Limited (ASX: FGL) has released Version 3.0 of the Frugl Grocery App to Apple and Android platforms.
Key features of release include:
Additional retailer capability
Frugl Grocery now has the capability to add unlimited retailers to the platform to enhance shopping options for users.
Retailers may be within the grocery category, or any complementary categories the company decides will add value to its users.
On launch the company has commenced adding products from additional grocery retailers Drakes, IGA, Foodland and Aldi, to add to products from Woolworths and Coles, and will be seeking to add new products and categories in the future.
Addition of Social Login feature
Changes to the Frugl Grocery login process, including the additional of Social Logins utilising the most popular social such as Facebook, Google and Apple, have also been implemented to increase user data security, improve user sign-in and retention rates, and to make the onboarding process simpler and faster.
List Enhancements & Shopping Note
Substantial enhancements to lists and list sharing have been enabled to help users get the most from their shopping list experience.
Enhancements include: – Shareable collaborative lists with multiple users – Custom and Saved Shared lists from external sources – Collaborative Family Lists for households.
In addition, Frugl Grocery adds a new feature, the Shopping Note, which allows users to split their current shopping list into specific retailers, add product quantities and mark off products as they add them to their baskets.
The Shopping Note is a foundational feature that is a pre-cursor to the transactional shopping basket, in development for future release.
Frugl Grocery retains shopper wellness features
Frugl Grocery has retained and streamlined its wellness tools, allowing users to identify allergens and nutritional thresholds, and utilise these settings to filter their search results to help make healthier buying decisions for their households.
Chairman, Jon Wild, said the release of Frugl Grocery Version 3.0 will set the foundations for commercialisation of the Frugl Grocery app beyond the current retail analytics revenue stream, and will be supported with increased marketing investment to grow the user-base and opportunities for new and participating retailers.