Global technology specialist in fraud & compliance management, identity verification and location data intelligence, GBG has announced it will be participating as a Data Service Broker (DSB) for the soft launch of the The Australian Death Check (ADC). The ADC is a new data cleansing service that will match customer data daily with over 2.5 million, up to date, government registry death records.
The Australian Death Check is currently in trial phase and is a joint initiative from the state and territory registries, being led by Queensland’s Registry of Birth, Deaths and Marriages. It will provide the only official source of death data in Australia.
As part of the soft launch, GBG will help to test and validate the service with selected customers as part of its greenID solution, prior to the ADC’s expected launch to market later in 2020.
Australia’s ageing population means that businesses need to remain proactive in ensuring customer data remains accurate, including that of deceased persons. This is crucial post-Banking Royal Commission, where the government has also stepped up regulation for key industries, in particular financial services and gaming, to eliminate instances of ‘fees for no service’, when someone is deceased. Furthermore, it is also critical to proactively cleanse data to minimise the risk of identity theft and fraud of deceased persons.
“Ensuring your customer data is accurate and up to date is critical, particularly when it pertains to deceased persons. The damage that can ensue from transacting with or marketing to a deceased person, can be devastating to the family left behind, as well as result in significant brand and reputational damage. To date, death data in Australia has lacked a single source of truth, but the ADC will close this gap in the market, making this data easily accessible and always up to date. As a leading identity verification provider, GBG is keen to support customers, particularly those struggling to meet regulatory and compliance obligations to enable compliance in this sensitive area,” said Carol Chris, Regional General Manager Australia, GBG.
As we hit the ground in 2020, GBG can help businesses take control of their database, and ensure it’s as accurate and up to date as possible. Whilst it’s clearly the right thing to do, cleansing and decluttering your database can also help businesses to significantly improve the customer experience, reduce operational costs by eliminating waste, and reduce the financial impact of identity fraud and money laundering, with accurate customer data ultimately becoming a key enabler for growth.”
