Agreement will fast-track its influencer strategy with global entertainment and sports marketing company
HearMeOut Limited (ASX: HMO), the developer of a platform tagged by the media as “Twitter with a voice”, has signed an agreement to fast-track its influencer strategy with global entertainment and sports marketing iMAR Entertainment, Inc.
HearMeOut Managing Director, Moran Chamsi, said influencers with their ability to create content and attract users are important to the growth of the HearMeOut platform and App.
“We believe the agreement with iMAR Entertainment will turbo charge this activity and will significantly enhance the efficiency of the activity and speed by which we roll out the next phase of our influencer campaign,” Mr Chamsi said.
Los Angeles-headquartered iMAR Entertainment is specialises in connecting businesses with the best of these industries by means of promotions, incentives, live events, and consulting. IMAR Entertainment has agreements with global celebrities, promotions associated with world class events, including the Grammy’s, New Year’s Eve in Times Square and regularly coordinates promotions with global media.
Under the terms of the agreement with HearMeOut, iMAR Entertainment will be responsible for:
- researching and engaging with potential influencers and celebrities on behalf of HearMeOut
- facilitating partnerships between HearMeOut and identified influencers
- integrating HearMeOut into existing radio promotions, which in most cases have global reach
- securing promotional radio spots, based on HearMeOut target markets and key objectives
- integrating HearMeOut into iMAR Entertainment live events (i.e. album release parties, artist performances, etc) and other strategic activations, such as Top-40 artist music video, or other similar on- screen media.
The HearMeOut App is a revolutionary voice-based social media platform that transforms the way people engage with and consume social media.
The platform enables users to share and listen to 42-second audio posts through the platform’s native feed or on other social networks, such as Twitter or Facebook. Through this app, people can express their authentic voice and put their unique signature on social media interactions.
iMAR Entertainment CEO, Rami Eatessami, said HearMeOut is a very exciting young venture that offers a platform for people to socialise and share, using their own voices.
“While radio continues to be a very strong medium, we’re evolving into a time where users are demanding more and more personalisation of content, so a personal audio feed that consists of content shared in real time by your friends and those that you follow, makes perfect sense.
“I’m confident iMAR Entertainment can assist in growing the HearMeOut brand, in part, by introducing celebrities and influencers to the network, thereby expanding the range of content for users to enjoy.
The Agreement with iMAR Entertainment will be for an initial period of six months.
