Leading international online business directory company Hotfrog and digital knowledge management specialist Yext have come together to jointly promote each other’s products.
Under this strategic relationship Hotfrog will become a reseller of the Yext Listings product, where users can update listing data in one place and have it instantly updated across 100+ leading digital services, and Yext will feature the Hotfrog Websites App in the new Yext App Directory, allowing Yext customers to auto-generate a modern, customisable and mobile-responsive website utilising their own directory data in minutes.
According to Hotfrog GM, Paul Harvell, his company’s large US customer base is perfectly suited to the Yext Listings product, which Hotfrog intends to bundle with its own product offering.
“We have over 1,000,000 customers in the US and believe many would be highly likely to utilize the Yext Listings product,” Mr Harvell said.
“Additionally, we see inclusion of the Hotfrog Website App into the Yext App Directory as a great opportunity for our business.”
Yext’s EVP of Small Business and Partner Jonathan Cherins says that with consumers searching for businesses in new ways in the age of intelligent search, Hotfrog’s website generation tools offer businesses a great way to establish their digital footprint while leveraging more structured data.
“We’re proud to work with Hotfrog to offer Yext to their customers to help businesses control their brand both on their own websites across the digital ecosystem.”
The Yext App Directory allows customers to connect digital knowledge from Yext with software systems across the enterprise. The Yext App Directory integrates digital knowledge seamlessly throughout an organization, creating opportunities for growth and time-saving efficiencies with apps from leading companies.
Hotfrog is one of over 25 app partners on the Yext App Directory, with others including Hubspot, Smartling, Domo and Zendesk.
The Hotfrog Website App, powered by Hotfrog owner Moboom’s proprietary web-building platform, allows businesses to import and sync Yext Knowledge Engine™ data into the Moboom platform, which builds the customer a modern, customisable, mobile responsive website utilising their own data.
Moboom’s websites are secure on Amazon’s AWS servers and are Google-friendly and searchable.
