Mobile game developer iCandy Interactive has agreed to advertising top quality and legally compliant Initial Token Offerings (ICOs) across its large population of gamers within its Interactive network.
ICandy’s network has attracted interest and is potentially a significant avenue for advertising ICOs especially with Facebook’s recent barring of digital advertisement of ICOs related to cryptocurrencies.
The company has always been generating income from digital advertisements within its games.
For in-game advertising for ICO clients, iCandy will charge a success fee of 4% in Etheruem (ETH) and 4% in token (or digital coin) being put up for sale, for any click-through purchases.
A commercial model will be trailed with an initial batch of ten ICO clients to be identified.
ICandy Interactive publishing and advertising business operates in more than 70 countries and is operated by its Singapore incorporated subsidiary iCandy Digital Pte. Ltd.
Advertising ICOs that are not securities in nature is not any different from other digital advertisement in Singapore, which is not restricted.
In jurisdictions where ICOs are not allowed, iCandy Interactive will employ Geo-IP filtering to ensure its gamers from that relevant jurisdiction will not be served the ICO ads.
In addition, iCandy Interactive will ensure the landing page and product offering document that its ICO ads point to will have clear and visible warnings to readers about the risks and volatility associated with the trading of digital tokens.
This success fee model will allow the Company to generate a higher upside on its in-game advertising income. The Company is excited and hopeful that this new go-to-market offering will be highly complementary to its existing related businesses.
Shares in iCandy closed at 16c.