Leading big data solutions company Invigor Group Limited (ASX: IVO) reports that customer numbers for its SpotLite market intelligence platform is up 33% this quarter.
SpotLite, a revolutionary cloud-based platform launched in Australia and internationally earlier this year, now has paying customers in Australia, New Zealand , North America and Europe.
Invigor CEO Gary Cohen said major new paid SpotLite customers secured during the quarter include leading Australian brands such as Hanes (Bonds), Healthy Life, ITW, Smart Electrical Outlet, Baby Village, and Metabo; New Zealand natural health products maker Comvita (Manuka Honey), US online retailer It’s Worth More; and Telia, the leading telephone company and mobile network operator in Sweden, Norway and the Baltic states.
He said the entrance of Amazon in the Australian market increases the need to focus on competitiveness in order to keep up with extremely data-driven online pricing environments SpotLite tracks products across more than 25 different industries on every single continent, including online retailers and marketp laces including eBay and Amazon.
Mr Cohen said a range of new features to further drive SpotLite’s growth includes variant price tracking, historical promotion tracking, multi-currency support, a variety of customised reports, State and store specific price tracking, multi-user access and hourly price updates.
“In the post Amazon world, it is becoming more critical than before for brands and retailers to understand what is happening to prices of products in the market place,” Mr Cohen said.
Invigor has a comprehensive suite of big data and analytics products, such as SpotLite, that can help businesses to address this challenge. The increase in businesses using SpotLite and the growing interest through customer subscriptions provides clear world-wide validation for the platform .
“Invigor’s robust sales momentum continues to strengthen, and the company expects to secure additional clients across a range of product categories over the coming months.”