InvoCare Limited (ASX:IVC) and Memories Group Limited have formed an industry leading partnership that will see InvoCare’s network of funeral homes and memorial parks utilise Memories’ online memorial products for their client families throughout the Asia-Pacific region.
Memories is a secure digital legacy service dedicated to commemorating important moments and achievements of loved ones.
InvoCare CEO, Olivier Chretien, said that at a time when there is a growing desire to recognise life online, the platform meets these needs by providing a secure and advertisement-free environment that gives the user complete control over content.
This partnership reflects InvoCare’s commitment to innovation and finding new opportunities to assist families in honouring life by celebrating memories of a loved one,” Mr Chretien said.
“We are energised by the benefits and possibilities that Memories will provide to our client families, and our business.”
Memories CEO, Tom Ainsworth, said the alliance will see InvoCare offering digital memorialisation products across its portfolio of funeral brands, memorial parks and pet cremation businesses over the coming months.
“Memories offers a market leading online memorial product,” Mr Ainsworth said, “so partnering with a market-leading funeral service provider like InvoCare is the ideal alliance for us.”
