Music technology company Jaxsta (ASX:JXT) has launch the beta version of its Jaxsta Pro, paid business-to-business subscription-based service targeting music industry professionals.
Jaxsta’s CEO and Co-Founder, Jacqui Louez Schoorl, said the launch was a significant commercial milestone as the beta version of Jaxsta Pro is expected to generate the first revenues for the company from early adopters this year.
She said more significant revenues are expected to be generated in H1 2020 from wider adoption as market awareness of the product increases in line with the marketing and publicity campaigns also launched today.
Expanding the freely accessible, immersive music experience offered on Jaxsta.com, the launch of Jaxsta ProBeta offers paying users access to premium features including:
- Profile management – users can claim their own profile (or profiles of artists they represent) and customise it via images, biographies, social links and contact details;
- Global music charts and alerts – users can create custom email alerts for any company, contributor, performer or song on international music charts;
- Market insights – users can access information on the most important music markets, such as population, digital indicators for streaming services and industry associations; and
- Calendar of events – access to a calendar highlighting key music events, industry conferences, festivals and award ceremonies from across the globe.
“The launch of Jaxsta ProBeta is a significant achievement for the company and represents the delivery of our first revenue-generating product to market,” Mrs Louez Schoorl said.
“We are immensely proud to have surpassed this milestone in less than a year since relisting.
“The initial suite of features in the beta version of Jaxsta Pro are specifically designed to deliver the ultimate user experience and the best value for our target audience of music industry professionals.
“We believe these tools will be of great benefit to creatives worldwide, whether they be a music producer, record label or artist manager.”
Mrs Louez Schoorl said the company will build on and refine the initial suite of features available in Jaxsta ProBeta by continuing to collect and assess user and market feedback.
One of the first features Jaxsta expects to add to the current suite is ‘Musical Works’. This feature will provide simplified access for music licensees to locate syndication deal contacts (e.g., a creative agency searching for the rights to use a music track in an advertisement) and is currently scheduled for activation in CY 2020.
Jaxsta is currently offering 30-day complimentary trial memberships for Jaxsta ProBeta to drive initial user adoption and offer every person connected with the music industry an equal opportunity to claim their profile and populate it.
