Leading global subscription-based meal kit provider Marley Spoon SE (ASX: MMM) has extended its existing licensing and partnership agreement with Martha Stewart Living Omnimedia (MSLO) and Marquee Brands.
The collaboration allows the company to continue its partnership between Martha Stewart and its Marley Spoon brand in the U.S.
The agreement will provide Marley Spoon customers continued access to some of Martha’s most beloved recipes. Marley Spoon provides customers more than 100 weekly changing menu options to make weeknight cooking deliciously quick and easy. The updated term extends the existing agreement for an additional three years through 2026.
Martha Stewart, an Emmy Award-winning television host, best-selling author and renowned lifestyle expert in America, has been instrumental in Marley Spoon’s success in the US market since its collaboration started in 2016. Working with Stewart has already significantly supported Marley Spoon’s market position in recent years and is expected to continue to act as a key contributor of sales growth in the future. In Q3, 2023, the US segment accounted for 48% of Marley Spoon’s global sales. “We are very pleased to extend our successful partnership between Martha Stewart and Marley Spoon. This not only signals our successful collaboration to date, but also our commitment to continue offering our U.S. customers the popular recipes from Martha’s trusted collection,” Fabian Siegel, Founder and CEO of Marley Spoon, said
