Australian digital technology and entertainment company MSM Corporation International Limited (ASX: MSM) has reported that its “Megastar” marketing campaign has been seen by more than 12.5 million TV viewers in the US to date.
MSM’s Megastar global talent show competition, which includes music superstar Usher and world famous wingsuit pilot and base jumper Jeb Corliss amongst its marketing ambassadors, has achieved an even better than anticipated media and audience following to date.
And the competition is also attracting strong support with more than 1200 performers already performing in the early heats.
MSM Managing Director, Dion Sullivan, said the Megastar Media and Marketing program is on track and currently delivering results in line or ahead of internal performance indicators.
”With the first 2 weeks of Heats (Auditions) behind us, based on the preliminary data, I am very pleased at the direction we’re trending. The plan has always been Awareness to Acquisition,” Mr Sullivan said.
“Acquisition to Adoption/Engagement, then finally Monetisation. Our insights into Awareness leading to Adoption is exactly the trajectory we’re seeing. Of course, our work is by no means done. We look forward to updating the market on our progress in coming weeks.”
He said that due to the successes of the media campaign and the strong brand equity built (and continuing to be built) the number and quality of performers has risen strongly. In the past week, coinciding with Megastar’s media exposure, more than 900 new performers (3x Heat A) have entered the competition, taking the total number of performers entering the platform to greater than 1,200.
MSM expects the quality and number of performers to continue to increase significantly over the coming three weeks (Heats C, D and E), driven by an array of social campaigns delivered through sponsored performers, celebrity talent, and paid advertising specifically targeting performers.
The company is directly engaging and incentivising approximately 100 organisations that represent and/or train performers across all of Megastar’s talent categories.
The global, mobile‐first Megastar talent competition, features emerging talent performing in ant category, competing to win US$1 million, a role in a film and various other prizes.