Global interest in MSM Corporation International’s flagship product Megastar continues to grow with over 4,000 organic installs of the Megastar App on the day of the series finale.
Megastar is a global, mobile‐first talent competition, featuring performers of any category, competing to win US$1 million, a role in a film and various other prizes. Winners were chosen by fans voting in the competition through the Megastar App.
According to MSM, viewers of the finale held on 15th December across the US, UK, Australia, Canada and South Africa watched a total 351,000 minutes (244 days).
More than 52 per cent of daily active users on 15 December 2017 viewed the live stream in its entirety.
There were more than 435,000 installs as of 12 December 2017 of the Megastar App.
Following its release, the Megastar App rapidly hit number 6 in the weekly entertainment App rankings in the US App store and has seen peaks in hourly rankings at number 4.
Organic growth (unpaid installs stemming from paid user acquisition efforts) are approaching a net of 24% for the entirety of Megastar Worldwide Tournament Finale (WWT1).
The average cost per Install (CPI) of the Megastar app was US$4 compared to entertainment Industry average CPI of US$11-US$17.
“The Megastar team have created the world’s first multinational emerging talent competition that is run completely via a mobile App platform,” MSM managing director Dion Sullivan said.
“The Company has developed significant IP and data through the process of designing, testing, building, launching and marketing Megastar.
“Shortly, we shall launch via our social channels, footage of how we changed performers lives, which in turn drove Megastar’s engagement levels up to 400 per cent higher than industry averages.
MSM continues to build momentum (and learnings) from the Megastar Spotlight competitions, as well as capitalise on the platform we have built. In 2018, we will leverage that platform with greater frequency and economy of scale,” he added.
The Megastar Finale saw Chief Creative Officer, Usher, and fellow Judge, Jeb Corliss, meet with the final five Megastars to provide mentoring, review the final five videos and announce the first MSM Megstar, singer Ms Andie Case from the United States.
Industry heavyweights from some of Hollywood’s most powerful agents, managers, record label executives and YouTube Multichannel Networks attended the Megastar Finale to meet with MSM management, as well as the performers, to discuss longer term talent management deals which potentially drive revenue for MSM through a share of touring, merchandising and commercial deals.
Shares in MSM were trading 3 per cent higher at 7c in today’s trade.
