Mobile the focus in 2017.
Digital technology agency The Gruden Group said it is geared towards rapid expansion in the global mobile internet ecosystem in 2017, positioning itself to take a bite out of a market worth an estimated $1.55 trillion.
Established in 1995, and listed on the ASX as The Gruden Group Limited (ASX: GGL) in May 2016, the company has four core pillars:
Gruden Digital Services, building enterprise Content Management Systems (CMS) and developing digital assets for campaigns (websites, apps etc), Gruden Performance Marketing, an integrated digital marketing business, including search, PPC pay per click and social services; Gruden Government, building and maintaining large govtech platforms such as Austender and eTender for Federal and state governments; and mobileDEN, a cloud-based, mobile technology engagement and transactional platform.
Tim Parker, Gruden Group CEO
Already enabling millions of dollars in transactions for customers such as Starbucks and Red Rooster, the company’s mobileDEN technology platform will power Gruden’s international expansion into the mobile internet market with support from its related Performance Marketing and Digital Services divisions, Gruden CEO Tim Parker said.
“At the end of the 2016 financial year, we had a substantial cash balance of approximately $5 million, earmarked for a range of growth activities,” Parker said.
“We are excited to be investing in the operational capabilities of our mobileDEN platform as we undertake a range of local and international growth initiatives for this platform in Australia and across Asia.”
Parker, a recent appointment to Gruden’s senior management team, has held previous roles in international marketing and leadership over his 30-year career, including roles with Publicis Worldwide Australia, The Clemenger Group and Ogilvy and Mather in London.
Gruden has ‘substantially’ improved its revenue position in the 2016 financial year, now delivering over $1.2 million in monthly revenue.
“Gruden expects further revenue growth by converting a strong sales pipeline, successfully leveraging cross-sell opportunities between its business divisions and growing its established presence with key platform builds for state and Federal Government,” Parker said.
“We are a business with a revenue model that combines an attractive balance of high growth transaction fees, recurring licensing and consulting fees.”
In tandem with growing the company’s mobile market share, Parker has been strengthening the company’s internal functions – in particular human resources – to ensure Gruden has the right talent to keep improving and developing its digital transformation products.
“While finding the right technical skills in Australia’s job market presents a number of challenges, Gruden continues to attract the best talent on the back of its strong brand, compelling offering for clients and its focus on innovation.”
