MSM Corporation International Limited (ASX:MSM) has revealed that Riva Technology and Entertainment Limited’s (RTE) 70% owned mobile game publisher and developer, Firefly Games has announced its intentions to grow the mobile gaming market, with particular attention in the Australian and Oceania markets, by launching a competition promoting its mobile game Zombie Rollerz: Pinball Heroes.
MSM recently announced the proposed merger with RTE, subject to re-compliance with the admission and quotation requirements of ASX, to create a global digital media entertainment, Esports and gaming business. Since establishing a strategic partnership with The Riva Group in 2017, MSM has developed a multi-faceted relationship with RTE, including an existing 10% equity interest in RTE as well as secured, first ranking interest free loan notes in RTE totalling US$1.2M.
Firefly Games’ Zombie Rollerz: Pinball Heroes has been featured by Apple globally across all regions on Apple Arcade achieving over 30 million impressions, over 325,000 page views and a Day 1 retention at 45% in the first three days of launch.
The initiative from Firefly Games follows the exceptional response to RTE’s associated Esports company, Galaxy Racer’s successful Australian Esports tournament held last month which recorded over 1,000,000 impressions globally, most prominently in the Oceania region.
Over 1,500 players registered for Galaxy Racer’s Australian tournament which amassed over 35,000 live views making this one of the highest ever viewed independently held Esports events in the Oceania region with the $10,000 awarded to the winners also representing the biggest independent prize pool for the Oceania region.
The social media-led Zombie Rollerz: Pinball Heroes competition offers prizes for those posting creative captions on social media that match the cartoon strip advertised on the promotional website. The competition is open until 30 May 2021.
We are seeing a sustained upswing in mobile gaming with global user numbers showing no signs of slowing down as consumers are drawn to the incredible developments in digital media entertainment. We look forward to RTE and its strategic partners monetising this significant gaming opportunity in a market that has fantastic potential,” MSMCI Chairman, Antoine Massad, said.