MSM Corporation International Limited (ASX:MSM) has continued to advance its intellectual property assets to maximise the benefit of the Megastar platform concepts in the global digital technology and entertainment industry.
Chairman, Antoine Massad, said the issuance of US Patent No. US 10,733,561 strengthens the legal protection for the Megastar platform, underpins MSM’s licensing strategy and creates the potential for new revenue opportunities.
In the short term, US Patent No. US 10,733,561 enhances the value of the license agreement with Riva Technology and Entertainment Limited (RTE) for utilisation of the Megastar platform for mobile gaming and eSports (as announced on 15 July 2019).
US Patent No. US 10,733,561 has been issued with the US continuation application now filed and currently pending in the United States. There are also applications pending for this patent in Australia and the European Union.
The issued claims of this patent coverw a system and method for analysing media to evaluate talent of a “content creator” in the media.
The method, implemented by software and machine learning, utilises both objective data sets and subjective datasets to evaluate the talent of a person in a video (e.g. on YouTube®).
The system and method uses objective quantitative data including video quality and audio quality along with data derived from the movements of the “content creator”.
Machine learning algorithms constantly tune these data to optimise the system and method over time.
The subjective data set includes polling data from a plurality of participants as to whether the subject in the media has talent. The machine learning algorithm can then output a score relating to the talent of the subject in the media.
Mr Massad said this patent will be of value to talent or management agencies that need to assess millions of hours of video content to find “the next big thing” on platforms like YouTube, Instagram, Facebook, and TikTok.
The issuance of this significant US patent is a great result for the creativity, persistence and efforts of those involved in the Megastar platform over time. This advancement in our patent portfolio enhances the potential commercialisation opportunities of our Megastar platform,” he said.
“I also would like to acknowledge the expertise of our IP team for delivering this valuable outcome.”