Australia’s MSM Corporation International Limited (ASX: MSM) has reported a significant world-wide response to the first round of its heats of its Megastar digital talent competition.
The Digital technology and entertainment company reported that engagement metrics for first three weeks of the first global Megastar competition are exceeding expectations, well ahead of industry averages and Beta results.
MSM Managing Director, Dion Sullivan, metrics which measure the activities of both fans and performers on the Megastar App are achieving results which exceed industry averages by more than 400%.
He said results are expected to continue to exceed industry averages as further optimisation occurs and Megastar’s global media and marketing program moves into the audience acquisition phase.
“The results achieved to date significantly exceed industry averages and MSM’s own Beta results, and while further optimisation is required, they give MSM confidence as it moves into a key stage of our marketing program,” Mr Sullivan added.
The early engagement metric results follow the recent release of the Megastar App on the Google Play and Apple App Store in the USA, Great Britain, Australia, Canada, New Zealand and South Africa.
MSM’s Megastar competition is a global, mobile-first talent competition, featuring performers of any category, competing to win US$1 Million, a role in a film and various other prizes.
MSM and its advisors have worked to ensure the Megastar App creates and sustains engagement amongst Voters (people who vote for Performers) and Live Streamers (Performers who engage their audience through the Megastar App “Live Streaming” feature).
The first two streams of activity are designed to build awareness in the Megastar brand and to establish Megastar’s value proposition for Performers.
Mr Sullivan said it is the final stream of activity, specifically paid and unpaid social campaigns, which are intended to drive global audience acquisition, engagement, and therefore significant numbers of App downloads.
