Rapidly expanding food and logistics business My Foodie Box (ASX: MBX) has confirmed the commencement of the first phase of the Thermomix Box trial.
The trial promotion of the Thermomix Box is occurring with approximately 250 Perth-based Thermomix consultants.
These consultants have received their Thermomix Box last week and will be trialling the meals and providing feedback to MBX and Thermomix. The objective was to engage Thermomix consultants and gather feedback to ensure My Foodie Box is aligned with the expectations of the Thermomix community.
Thermomix began its Australian operations in Perth and the head office for Australia and New Zealand is still in Perth where Thermomix has a strong and loyal customer base approaching 125,000 Thermomix owners in the Perth metro area.
Across Australia Thermomix has a growing customer base of approx. 406,000 customers in Sydney, Melbourne and Brisbane.
Earlier this year, MBX and The Mix Australia (TMA) – which holds the distribution rights for Thermomix in Australia and is a significant shareholder in MBX holding 15% of the equity – agreed to work together to enhance each of their customers’ experiences.
This is an important trial of the Thermomix Box with the Thermomix consultants – who are a highly engaged consultant network – to understand the quality of the MBX Thermomix Box, including the quality of the ingredients through to the convenience in receiving and preparing meals using the Thermomix all-in-one technology,” My Foodie Box Executive director and CEO, Mai Hughes, said.