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ASX-listed antiviral protection company Nanoveu (ASX:NVU) has entered into a strategic partnership with leading customer experience improvement company HappyOrNot.

HappyOrNot, a Finnish company assisting customer feedback to over 4,000 clients in 135 countries, produces Smiley Touch terminals where customers can rate their shopping experience by pressing of a series of smiley faces – ranging from a green happy face to a red angry face.

Through the partnership, Nanoveu’s antiviral film will be applied to the Smiley Touch terminals providing enhanced protection from viruses which can be transmitted via touch.

Nanoveu’s antiviral film, which is a clear plastic that contains electrically charged copper ions, has been independently demonstrated to be a highly effective agent for the eradication of viruses.

The technology has been proven to eliminate 99.99% of OC43, a viral strain affecting humans that is also a surrogate for COVID-19, in 30 minutes. The antiviral protection has also been validated against other bacteria and viruses including e.Coli, Influenza A (subtype H3N2) and coronavirus MHV-A59.

Heikki Väänänen, HappyOrNot CEO and founder, said:

Our partnership with Nanoveu, a leader in the field of antimicrobial films, is significant because it will ensure our Smiley Touch touchscreen terminals, relied upon by thousands of brands worldwide, have an additional level of safety precaution by now being protected against bacteria and viruses with these films, which not only keeps people safe during the pandemic, but in the long-term too.”

Alfred Chong, Nanoveu Chief Executive, added: “Nanoveu’s antiviral film uses a unique copper-based nanotechnology to kill a broad spectrum of viruses and bacteria without the need for constant wiping or disinfecting. The film is clear and easily applied to touch-screen surfaces, making it ideal for a wide variety of uses.

“We are exceptionally proud to be partnering with HappyOrNot to provide a better and safer shopping experience to people across the globe, and through this partnership HappyOrNot is able to conduct customer surveys using Nanoveu technology which protects users from viruses and bacteria. Importantly, customers can use HappyOrNot touchscreens with confidence that their safety is paramount.”

All HappyOrNot terminals that are protected by the coating will display a sticker of authenticity, meaning customers can safely, and in confidence, continue to provide anonymized feedback.

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