Nutritional Growth Solutions Ltd. (ASX:NGS), a global nutrition company creating clinically proven products to support growth development in children, has expanded its grocery presence in the United States (US), through an ecommerce distribution agreement with the US’ largest supermarket chain by revenue, Kroger Co. (NYSE: KR).
The non-exclusive agreement sees the entire Healthy Heights® product range stocked on Kroger Co’s ecommerce channel Kroger.com, which has reported an increase in sales of 113% across 2020 and 2021. The agreement also includes ranging on the ecommerce channels of Kroger Co subsidiaries, Ralphs and Smith’s Drug and Food.
Nutritional Growth Solutions CEO and Managing Director, Liron Fendell said, “Today our US retail expansion strategy has three new channels with the ranging on the ecommerce site of the US’ largest supermarket chain, Kroger, as well as its subsidiaries, Ralphs.com and Smiths.com. This builds on the recent ranging we implemented on the ecommerce channel of Walmart, the US’ largest general retailer and Rangeme.com
“The launch of our products on Kroger.com also comes at a time when millions of parents in the US are seeking healthy, safe, label certified nutrition for their children. We are proud to be able to offer these products from our manufacturing facility in Utah, especially during a time where safety over children’s formula products continues to be a huge concern.”