Nutritional Growth Solutions Ltd (ASX:NGS) is accelerating its distribution into China through an agreement with leading Australian-based distributor, Ultrahealth Group Pty Ltd.
The non-exclusive distribution agreement, which shall be effective immediately, will see Nutritional Growth Solutions’ Healthy Heights shake mix stocked through leading e-commerce platforms in China, including the second largest cross-border e-commerce platform, Kaola and one of the world’s largest community e- commerce platforms, Little Red Book.
CEO and Managing Director, Liron Fendell, said the three-year agreement will also see Healthy Heights stocked through general trade channels such as hospital e-commerce and pharmacy retail.
In a few short months, we have achieved major milestones in our Chinese expansion strategy, including obtaining a trademark for Healthy Heights, signing a supply agreement with Australia’s largest retail pharmacy chain in China, Chemist Warehouse, and appointing a new Commercial Director,” Mr Fendell said.
“The addition of highly reputable, cross-border specialists, Ultrahealth with a client list of GSK, Bayer, and Ramsay Healthcare, positions us strongly to execute on our medium-term expansion targets in the region.
“We continue to advance our product manufacturing in New Zealand to supply the Chinese market, with licensing, packaging and commercial assistance still to come from our manufacturing partner in New Zealand, NIG Nutritional.
“The partnership was strategically designed to allow NGS to maintain control of inventory and distribution into different markets.
“The pieces of our strategy in China are beginning to come together and I place full confidence in our team to provide widespread access to families in China to our high quality, nutritional products that are clinically proven to support growth development in young people, and in turn, grow Healthy Heights into a household name.”