Israel based Nutritional Growth Solutions Ltd. (ASX:NGS),a global nutrition company that creates clinically proven supplements to support growth development in children, plans to produce its Healthy Height® product in New Zealand for the China and Asia Pacific markets following the signing of a binding Memorandum of Understanding (MoU) with dairy-based nutritional development company, NIG Nutritionals Limited (“NIG Nutritionals”).
Under the non-exclusive binding MoU, NIG Nutritionals agrees to manufacture under licence, package, and leverage its network to distribute and further commercialise Healthy Height® into China and possible new markets in the Asia Pacific.
According to Nutritional Growth Solutions this partnership establishes a quality production base for Healthy Height® in the Asia Pacific that provides cost, production and distribution efficiencies into China and the wider Asia Pacific region.
NIG Nutritionals pioneers the formulation of colostrum and goat milk consumer products in New Zealand, and is well known in China for its high quality, local dairy supply chain.
Liron Fendell, CEO and Managing Director of NGS said, “We created this MoU with NIG Nutritionals for three reasons. First, New Zealand is renowned for producing quality dairy that’s used in some of the world’s leading dairy-based consumer products. Second, there would be significant cost benefits through our supply chain due to New Zealand’s closer proximity to China, and other Asia Pacific markets we’re keen to develop. Finally, NIG Nutritionals has a dedicated distribution network in the region.
“New Zealand dairy is held in the highest regards by parents in China. With a simpler, faster and more cost- effective supply chain, even more children will have access to our nutritional Healthy Height® product that has been developed by leading paediatric specialists and backed by rigorous science.”
NIG Nutritionals CEO Chris Macbeth said: “The partnership with NGS leverages the intellectual capability of both businesses, along with the world class manufacturing and supply systems we have established here in New Zealand.
“The whole world has become more aware of the value of good nutrition over the past two years, not only for building young bodies, but also for assisting people of all ages to maximize their potential. Nutrition is at the heart of our business. It is what we are great at. We are excited to be working with NGS to help it deliver great products to consumers throughout the Asia Pacific region.”