Nutritional Growth Solutions Ltd (ASX:NGS) has confirmed that leading US retailer Walmart will make the company’s new supplement Happy Tummies available in a minimum of 795 Walmart stores throughout the United States per the original modular award.
This confirmation is an exciting update from NGS’ previous announcement1 regarding Walmart’s agreement to securing ranging of Happy Tummies. This milestone follows the initial performance of NGS’ Kidz Protein products in Walmart stores and the company’s participation in Walmart’s exclusive “Open Call” event the previous year.
Initial inventory has been received into NGS’ distribution warehouses to facilitate the launch of the new item for Happy Tummies, a probiotic and fibre supplement for Kids. Happy Tummies is set to be made available on Walmart shelves in early September, with confirmation that it will be stocked in a minimum of 795 stores as part of the Week 32 Modular in department 40.
The initial order of 5,760 units, totalling US$70,560, has been received exceeding initial expectations and indicating strong market interest in the product. Revenue recognition for the initial order of Happy Tummies, will occur once the shipment has been received by Walmart at their distribution centres.
Department 40 encompasses over-the-counter (OTC) and Pharmacy items and will serve as the designated area for NGS’ Happy Tummies. This product is part of a newly updated set of products focusing on cleaner versions of supplements called “Cleaner Living” and has been identified as a priority brand as one of the leaders in this transition at Walmart.
The formulation for Happy Tummies takes a cleaner approach in comparison to other fibre and probiotics products available on the market. It consists of a limited amount of ingredients, with all-natural sweeteners and no sugar. It is a simple combination of whey protein, Sunfiber, and probiotic (Lactobacillus rhamnosus), without any artificial flavours, colours or preservatives.
“The expanded distribution of our Happy Tummies product into a minimum of 795 Walmart stores represents a major milestone for the company and demonstrates the growing demand for our scientifically formulated and clinically proven supplements,” Managing Director Stephen Turner said.
“Our new Happy Tummies supplement product, in addition to our existing Kidz Protein products, will now be available to even more consumers in the US.
“This on-shelf presence in Walmart also paves the way for NGS to be in store with more retailers across the US, and having optimised our US manufacturing facility to service these expanded channels as well as our increasing online sales, we look forward to continuing to grow our US business”