Alcohol delivery service Tipple is meeting the demands of tech-savvy millennial shoppers by offering ‘ultra-convenience’, with many customers opting to buy on demand as an alternative to visiting their local bottle shop.
By building it’s own online marketplace, tech platform and on demand delivery network, Tipple has the ability to plug into thousands of retailers to deliver alcohol in less than 30 minutes.
Ryan Barrington– TIPPLE Co-founder
The startup is now looking to scale nationally, with 41 ‘zones’ earmarked around the country as potential hot spots.
Currently operating in Melbourne, Tipple has a market penetration of 6% in some suburbs, with its Windsor zone – a 4kilometre radius area surrounding Windsor – averaging $1.5 million in sales per year.
Tipple cofounder Ryan Barrington said Tipple has been able to unlock a new opportunity within the Windsor area that local bottle shops couldn’t have tapped into themselves.
Shoppers are pressed for time. They want things now and in the easiest way possible.
“There’s 39 bottle shops within our Windsor zone alone, so it’s a testament to our tech platform and user experience that we’ve been able to achieve so much success within a highly saturated area.
“We’ve seen the success of giants like Uber Eats, Deliveroo and Amazon, and now the alcohol industry is ripe for disruption; customers want alcohol delivered on demand,” he said.
Since launching in late 2015, Tipple has grown to deliver to 262 suburbs across Melbourne and has over 500 product lines on the platform. The average sale on Tipple is $70 double that of a bottle shop.
Founded by brothers Ryan and Shane Barrington, the duo have had to shift their business model over the past two years, from originally owning bottle shops within the distribution network to now partnering with them.
“Just as UberEats, Deliveroo and Menulog partner with restaurants, we too partner with bottle shops, so it’s a win win for all parties involved, ultimately boosting their bottom line.”
Designed to be integrated easily into existing bottle shop systems, Tipple’s proprietary technology sends orders directly to partner stores, algorithmically sorts them into optimal delivery routes and automatically assigns pickup and delivery to the closest available driver, all while the customer tracks their order on the Tipple app.
The startup’s software is raising eyebrows in other industries too, with many large companies struggling to keep track of deliveries or seeking new ways to effectively manage their fleets.
“Our system solves these big problems while also enabling on demand delivery to customers, which is fast becoming an expectation of customers in every industry,” said Ryan.
“Once we’ve successfully scaled Tipple nationally, we’ll then look into opening up our tech to other industries.”
For more information please visit www.tipple.com.au or download the app via the App Store or Google Play.
