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Vista Group International (ASX:VGL) has confirmed that Pathé Cinemas, the largest cinema exhibitor in continental Europe, has become the latest existing Vista Group client to commit to the company’s Vista Cloud solution.

The 5-year agreement will see Vista Cloud deployed across all of Pathé Cinemas’ 129 sites (1,300+ screens) over multiple countries, including France, the Netherlands, Belgium, Switzerland, Senegal, Tunisia, Morocco and Ivory Coast. The project is expected to be completed by the end of 2024, with the Vista Cloud commercials effective from 1 January 2024.

Pathé Cinemas is set to take advantage of the entire Vista Cloud enterprise offering, including all of its advanced capabilities. The agreement replaces the existing on-premise and managed customer environment agreements with Pathé across the territories, and builds on an existing partnership between the parties for the resale of the Pathé developed self-checkout and e-gate solutions that integrate with Vista Group’s platform.

Pathé’s Chief Information Officer, Jean-Christophe Désire, said he anticipates mutual success through the agreement with Vista Group.

“Innovation is at the core of Pathé DNA since the beginning, back in 1896. Tomorrow, Vista Cloud will enable us to push the boundaries of customer journey excellence and best-in-class digital experiences. Our partnership in off-the-shelf advanced operational solutions will also benefit the industry and ultimately moviegoers.”

Vista Group CEO, Stuart Dickinson, said the company is confident that this new partnership will enable greater operational efficiency and provide timely innovation that will continue to keep them ahead in their markets.

“As a leading cinema exhibitor with widespread presence across Europe, we look forward to seeing Pathé’s continued success in the industry.”

Pathé Cinemas joins a growing list of Vista Group clients committing to Vista Group’s market leading SaaS solutions.

Vista Group is a global leader in providing technology solutions to the international film industry. With brands including Vista, Veezi, Movio, Numero, Maccs, Flicks and Powster, Vista Group’s expertise covers cinema management software; loyalty, moviegoer engagement and marketing; film distribution software; box office reporting; creative studio solutions; and the Flicks movie, cinema and streaming website and app.

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