Pureprofile Limited (ASX: PPL) has signed a new partnership with theAsianparent (TAP), the largest content and community platform for parents in South East Asia.
TAP reaches more than 35 million users per month in Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, India, Sri Lanka, Hong Kong, Taiwan, Japan and Nigeria.
The partnership will utilise Pureprofile’s SaaS technology, as used by Flybuys, Raiz and News Corp, to create an exclusive, standalone research community for theAsianparent. TAP members will be invited to access Pureprofile surveys through a dedicated website, allowing them to collect points that can be redeemed for e-gift vouchers that are accepted at more than 700 retail outlets.
Pureprofile CEO Martin Filz says the partnership is expected to create the largest insights panel of parents and expectant parents in Singapore, giving brands and businesses the unique ability to understand the thought processes and behaviours of millions of families.
“We are thrilled to partner with theAsianparent to aid brands and companies uncover insights from parents and their important everyday decisions, beliefs and sentiment.
“TheAsianparent’s 35 million strong member base have a voice that companies want to hear.” The contract between TAP and Pureprofile is initially for 12 months with an automatic renewal.
“There are no material conditions that need to be satisfied in order to proceed with the contract. This is a revenue share agreement where Pureprofile will offer their customer surveys to TAP members.
“The first TAP country which will be enabled with the SaaS software enabling members to earn rewards for completing surveys is Singapore. Once this is established other countries in the networks will be rolled out.
“Singapore development is expected to be completed in Q3 and Pureprofile will update the market as to the financial impact in the next quarterly report. Having access to the extensive TAP network for surveys significantly increases the capacity for Pureprofile to conduct surveys for clients.
“In addition, the aim of the partnership is to create the worlds largest parent opinion panel for brands, governments, and institutions to gather insights. No other Data and Insights company has access to such a large and specific audience.”