Digital marketing specialist QuizJam has found fan-engagement success, netting a key partnership with Western Australian soccer team, Perth Glory, and dramatically increasing digital interaction on The Glory’s website.
QuizJam, which has developed a new fan engagement platform hosting Perth Glory trivia, fan polls and competitions, has demonstrated remarkable growth since its launch, with engagement the from the latest Glory campaign achieving a substantial 30 percent click-through rate.
Quizjam Joel with Neil Kilkenny (left) and Joel Chianese (right)
Due to the success of the Perth Glory QuizJam Board the club now facilitates its fan votes for the QBE Man of the match and National Storage Man of the Month polls on the platform – engaging fans before, during and after the game.
According to Perth Glory CEO, Peter Filopoulos, the fan engagement app, which launched in February 2018, has made a noticeable difference at the club.
“It’s been a pleasure working with QuizJam to launch and develop this innovative new platform and we’ve been pleased with some encouraging early results in terms of fan engagement,” he said.
“With exciting new developments planned for the coming weeks and months, we are expecting the level of engagement to continue to grow.”
Perth Glory previously ran polls through a Google form on their site, which proved inefficient and more difficult to use.
QuizJam can add new quiz content instantly, and has had particular success with its “Beat the Expert” competition, where fans square off against their favourite player to see who can get the higher score.
QuizJam uses gaming concepts and strategies to draw an audience in to engage with a brand’s content rather than just receiving it,” Co-Founder and CEO Joel Steel said.
“This gives us a rare opportunity to engage with the consumers on a deeper level which then allows the brand to engage at that same level and achieve well above industry engagement, advertising and lead generation results.”
QuizJam has partnered with some of Australia’s biggest brands and is conducting a $1M funding round to expand their team to meet growing demand.
