e-Commerce company RooLife Group Ltd (ASX:RLG) continues to expand its product sales and e-commerce platforms in China with RLG appointed as an official supplier to VIP.com and the achievement of strong sales on this platform and the Little Red Book and WeChat platforms for Australian premium wool bedding company Minijumbuk.
RLG has been appointed by Minijumbuk to market and sell its well-known Australian premium wool bedding products including quilts, mattress toppers and pillows in China, achieving sales and sales orders of approximately $700,000 to be recognised in this quarter, Q2 FY2024.
RLG is responsible for social media, brand marketing and online sales for Minijumbuk with successful 11.11 shopping campaigns completed and preparations for12.12 sales promotions underway.
RLG has continued to expand the range of online shopping platforms through which it markets and sells its portfolio of products in China with additional distribution channel partnerships established as marked at China International Import Expo (CIIE), a major initiative of the Chinese government.
We are delighted to be assisting another great Australian company to sell their products into China and proud to be representing such a high quality and well-known brand as Minijumbuk,” RooLife Group CEO, Bryan Carr, said.
“The sales orders received and feedback from the platforms for the Minijumbuk range is really encouraging and we look forward to introducing this fantastic Australian product to more Chinese consumers and families.
“Meeting with sales channels and platforms such as VIP.com and others at CIIE, including participating in a range of signing events re-affirms the opportunity for brands to service consumer demand in China and particularly for Australian brands on the back of the renewed and open trade engagement between Australia and China.”
