Leading Sensor AI solutions provider SenSen Networks Limited (ASX:SNS) has signed its first UK contract for its world leading Sensor AI solutions.
The initial three-year contract is with the Hippodrome Casino, London and follows a period of successful trials.
The installation is expected to be completed in time for the annual ICE London 2022 International Gaming Conference, the world’s leading innovation showcase for the gaming industry that attracts over 35,000 attendees.
The Hippodrome is the UK’s largest entertainment and casino venue with five floors of gaming and includes London’s largest dedicated poker floor.
SenSen’s AI solution detects and recognises bets placed on gaming table and extracts critical operational information like number of players engaged in the game, average value of bets placed per player, the game pace, side bet analysis and more, all in real time. The data is then used to power a range of applications linked to improving customer service of the casinos.
Simon Thomas, CEO of Hippodrome, said as one of the most progressive casinos in UK/Europe, they are thrilled to be introducing SenSen’s AI solutions into the Hippodrome.
We have been monitoring technological advances in bet recognition and game analytics for some time and are pleased with the accuracy, ease of installation and level of service from SenSen. We are proud to be the first to launch SenGAME in the UK/European marketplace,” Mr Thomas said.
SenSen CEO Subhash Challa, said this is the company’s first casino contract in the UK and provides further opportunity for the company to target the large UK and European markets which have over 1,000 casinos and more than 30,000 tables between them.
“Currently, we are part of multiple trials for our AI solutions with several casinos globally, and with Covid-19 restrictions easing, we are confident many of these trials will move to production roll outs in 2022.”
