Innovative technologies developer Spacetalk Ltd (ASX:SPA) reports that Telefónica UK Limited (O2) will range Spacetalk Adventurer across its UK retail stores and online channels.
O2 has entered into a commercial arrangement with Spacetalk’s UK distributor whereby Spacetalk will supply O2 inventory through the distributor.
O2 is the principal commercial brand of Telefónica UK Limited, part of the global telecommunications group Telefónica S.A, headquartered in Spain and operating in Europe, and North, Central and South America. O2 is the UK’s largest network with more than 36 million connections, providing 3G, 4G and 5G services while operating a nationwide O2 Wifi service.
O2’s Head of Devices and Financing Products, Thomas Chant,said they had selected Spacetalk for a number of reasons.
We have a proud track record of identifying and supporting business partners with innovative solutions which align with our values and bring practical benefits to our customers,” Mr Chant said.
“Our relationship with Spacetalk was seeded from a recognition of the fast- growing market of smartphone watches for kids safety and family connectivity. We pride ourselves on being champions of coverage and reliability, and this is especially relevant as it relates to child safety. Spacetalk’s Adventurer smartphone watch for kids stands out as the most credible and reliable device to range as part of our commitment to providing safety, confidence and connected engagement for children and their families.”
Target launch is in Q1 FY22, with the Adventurer smartphone watch for kids to range in all O2 branded stores across the UK and online.
Adventurer will mark O2’s first entry into the category of kids smartphone watches, with O2 supporting the launch of Spacetalk across all of its consumer channels.
Adventurer will be available on O2’s custom plans which give customers the ability to choose how much they want to pay upfront and the length of their Device Plan, selecting between three and up to 36 months (in one-month increments).
“We are extremely excited that O2 has partnered with Spacetalk to grow and penetrate the category of kids smartphone watches in the UK,” Spacetalk CEO, Mark Fortunatow, said.
“The partnership recognises Spacetalk’s expertise and brand equity in the category, and our shared history and passion about child safety and family connectivity.
“In addition to bringing the practical benefits of Spacetalk devices to O2, Spacetalk will benefit from O2’s customer reach and for the first time having a significant bricks-and-mortar retail presence throughout the UK – critical to effectively marketing and growing the category, and building consumer awareness of Spacetalk products.
“We believe Spacetalk’s partnership with O2 is the start of an exciting journey to build a very successful business together, and for our Company to access the global market opportunity, in what is a fast-growing and large yet relatively new and niche market of kids smartphone wearables.”