Mobile platform service provider Syntonic Limited (SYT.ASX) has formed a partnership to expand its Freeway services into the Vietnam market with TecaPro Limited.
TecaPro is a leading information technology and telecommunications solution provider that has established relationships with major mobile carriers, Viettel Mobile, MobiFone, and VinoPhone.
As an authorised local partner for Syntonic, TecaPro will secure and integrate Syntonic’s products within their mobile carrier clients, provide Tier- 1 technical and customer service support, and conduct all channel management and sales activities.
The parties are working towards a commercial deployment in early 2018.
Syntonic CEO and Managing Director Gary Greenbaum, says Vietnam is an ideal country for Freeway with a forecast market of 48.8 million smartphone subscribers for 2018, the 3rd largest in South East Asia, 89% of which are on prepaid plans.
He said that with millions of consumers rationing their data, and subsequently impeding discovery and exploration of mobile apps and content, Freeway’s sponsored and paid subscription services will provide these data-conscious consumers with unlimited access to their favourite content like social apps, games, and videos.
“Syntonic’s roll-out is deliberately coincident with the issuance of 4G national-wide licenses from Vietnam’s Ministry of Information and Communications (MIC),” Mr Greenbaum said.
It is projected that in the next 4 years, Freeway’s addressable audience in Vietnam will double, as Vietnam becomes the 4th largest smartphone market in Asia.
“I’m extremely pleased with the pace at which we are growing our international presence. These initiatives with regional partners represent major steps forward in our strategic focus on growth in emerging markets.
“South East Asia is a key market for our expansion and our partnership with TecaPro will accelerate Freeway’s entrance.
The strong consumer value proposition of Freeway’s unlimited content access, paid and sponsored, is well timed with 4G expansion, and we look forward to working with TecaPro to capture the Vietnam opportunity.”
Syntonic (SYT.ASX) is a Seattle-based, ASX-listed Syntonic’s Freeway system allows consumers unlimited mobile access to content and applications, supported by subscription and sponsorship; and Syntonic DataFlex, which enables businesses to manage split billing expenses for employees when they use their personal mobile phones for work.