Cardinal House opens doors.
The company’s vision is to establish a national and international gaming community by offering sophisticated, highly disruptive technology and innovative licensing techniques enriched user entertainment, with a major focus on the lucrative secondary lotteries market sector.
CHG Managing Director, Paul Carroll, said the company aims to disrupt and change the model of the traditional gaming and gambling industry, servicing the increasing demand from consumers who are turning to the internet to safely wager on lotteries and social gaming.
“CHG is offering the customer the opportunity to legally access entertainment onshore here in Australia. The team at CHG believe many governments are becoming more receptive to internet-based, licensed entertainment companies, but local authorities must work together with the likes of CHG and capitalise on innovative tax revenue streams,” Mr Carroll said.
“Today these revenue streams are currently redirected offshore, illegally. This is detrimental to the future of legal operators such as ourselves. Licensing within the industry is paramount. We must collaborate and stop the highly lucrative illegal offshore market penetration into Australia.”
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Mr Carroll said the capital raising will be primarily used to complete the acquisition of the company’s operational assets, the first of which is a successful
Secondary Lotteries Betting System. The company has also earmarked a late November launch of its new 247Lot-to-Secondary Lotteries Platform allowing Australian customers an opportunity to enter into some of the world’s largest national and international lotteries.
The company has also entered into an agreement with Gibraltar-registered lotteries provider Winners Management Ltd, which under co-branded company Cardinal’s 247 Lotto, will offer Australian customers access to 26 major, globally recognised lotteries.
Apps are a key component of CHG’s future growth plans.
The company is preparing to launch an enriched Global Lottery Messenger Service and an enhanced English Premiership Soccer tipping App. CHG has entered in to an agreement with Mobi-media International, where the company provides Mobimedia with an end-to-end online real time tipping and fantasy gaming system.
CHG’s COO, Richard Boyd, says the company has moved into a new sphere of technical development.
“We now own the IP to various products and via our various telecommunication partners we command a huge global reach. There is a real focus on click-to-action mobile networks, the tipping app and our new enhanced lottery messenger services. These are fantastic value adds to any mobile group. CHG is also excited to be a part of the new Facebook Toolkit roll-out program and we believe we are one of only a handful of global operators asked to participate in this new Facebook initiative,” Mr Boyd said.
CHG holds three world-recognised gaming licenses allowing the group to undertake interactive home gaming, book-making and sports betting, and to con-duct interactive lotteries. The company is in the process of establishing increased growth in the Asia-Pacific region.
While the near-term focus is certainly directed on national and international secondary lotteries, both licensed and as a messenger service, CHG has highlighted three concepts which will be the next product launched from the pipeline, Daily Fantasy Soccer, eBingo and a wide variation of Social Gaming Systems, which will all be available in early 2017.
CHG has entered in to an agreement with Oulala Games Ltd, who offer the web-based Daily Fantasy Soccer Game, based around five major European soccer leagues. The game will allow players to become a manager of a virtual soccer team, compete against other players and potentially win money.
CHG has a philanthropic side with the company forming a partnership with the children’s charity Make-A-Wish Foundation, with the company already successfully launching the Charitable Secondary Lotteries System.
The future for CHG looks very positive with the online licensed entertainment markets growing year on year the positioning of the company couldn’t be any better.
