Halo Food Co. Limited’s (ASX:HLF) 100% owned subsidiary The Healthy Mummy (THM) has received the first order from Woolworths for three core THM powdered smoothie products into Woolworths.
Woolworths have placed an opening purchase order for $291,000 and products will be in Woolworths national footprint of stores from late January 2023 onwards. The products include an on-the-go variety sachet pack and vanilla and chocolate tummy smoothies and have been manufactured in- house at Halo’s Melbourne facilities.
The expected sales value of the THM products into Woolworths is forecast to be approximately $2,500,000 in the first year.
Retail distribution for The Healthy Mummy is a key growth objective for 2023 and Halo has been spearheading a retail ranging campaign of THM products into major grocery and mass market retailers. Halo looks forward to updating the market on further retail ranging and product expansion in due course.
It is exciting to see the strength of the opportunities for retail ranging of The Healthy Mummy products and the fast execution into store, utilising Halo’s brand and manufacturing know how. The Halo team looks forward to working closely with Woolworths on the product activation and enabling its success in store while continuing to build the strength of The Healthy Mummy brand,” Halo’s CEO, Jourdan Thompson, said.