Tinybeans Group Limited (ASX:TNY), the technology platform that connects parents with trusted tools and resources, has started the new financial year strongly with over $1 million in new signed advertising contracts.
The technology’s partners include Apple, Dorel Juvenile, Google and Walmart.
Tinybeans CEO, Eddie Geller, said of the $1 million in signed contracts, approximately 30% are contracts with existing brands while 70% are from new brands signing onto the platform.
Given the summer months are typically slower in the US for advertising, we are thrilled with these recent and important new contract signings,” Mr Geller said.
“Over $1 million dollars signed in recent weeks is a new company record and reinforces that our enhanced value proposition following the successful integration of Red Tricycle is providing more value to our partners than ever before.
“Pair that brand safety with unique first-party data and some of the most engaging custom content and it’s safe to say this is only the beginning of what we believe will be the first of many announcements of this magnitude. I’m proud of the early success this new sales team has managed to deliver and look forward to updating the market as we continue to grow the business.
“The company considers these recent wins further validation of the joint value proposition representing two of the most trusted brands in the parenting space. With unique first party family data and custom content that is coveted by parents with young children, Tinybeans and Red Tricycle are daily experiences, with a combined U.S. reach of 25 million every month when you include social channels.”
Some of the brand partner wins include: