Feedmee App is running a two month trial with food delivery giants UberEats and Deliveroo. This trial follows on from its recent deal with Quandoo that enabled restaurant booking via the app.
Feedmee is a mobile app that helps customers to find restaurants around them.
Feedmee uses Artificial Intelligence – ‘Olly’ – to understand the individual’s taste preferences, to provide users with a better discovery experience.
Olly’s “brain” is powered by Feedmee’s unsupervised clustering algorithms that match individual users with socioeconomic data, geospatial information and behavioural patterns to optimise which dishes are presented to the users.
As the result, this technology enables Feedmee to maximise customer conversions through the app. Conversions are categorised as table booking, on-demand delivery orders and actual visits to the restaurant.
Olly can generate deep insights into the trends underpinning what customers want to eat, when they want to eat it, where they’re eating and their dining budget. Using this information, Feedmee can help restaurants and cafes to focus their offerings at the right customers, at the right time and at the right price.
Co-founder Tyler Spooner said: “Clearly there were some concerns when we launched that we would be competing with some big brands. But we’ve been able to turn this into an advantage, and use our superior UI and AI as a lever to get deals on the board and create cooperation instead of competition. Landing these deals was difficult, especially as everyone sought exclusivity, but we’ve
managed to get the result we wanted.”
Feedmee supports the needy and marginalised in society through Ozharvest. For every meals booked through the app, the cost of one meal is donated to the needy. This social impact is a huge appeal for the target millenial users, and keeps the Feedmee team grounded in reality.
