Australia’s only ASX-listed music company, Vinyl Group (ASX: VNL), has officially launched of Vinyl.com in the United Kingdom.
This strategic expansion leverages the recent acquisition of Serenade, including its UK subsidiary, as part of our ongoing mission to establish Vinyl.com as the leading global destination for music enthusiasts and vinyl record collectors.
The launch in the UK is a major milestone for Vinyl Group, marking our entry into one of the most passionate and vibrant vinyl markets in the world, whose sales grew 11.7% in 20231. Following the acquisition of Serenade, Vinyl Group starts with a strong foundation in the UK, allowing us to tap into existing infrastructure, relationships, and a dedicated consumer base that shares our love for music and physical media.
“We are thrilled to bring Vinyl.com to the UK, one of the largest and most influential music markets in the world,” Josh Simons, CEO of Vinyl Group, said.
“The recent acquisition of Serenade's assets, including its UK subsidiary, has provided us with the perfect platform for this expansion, allowing us to combine Serenade's cutting-edge approach with our comprehensive distribution and e-commerce capabilities.
“We believe this launch will not only strengthen our presence in Europe but also accelerate our vision of becoming the premier global destination for vinyl lovers and super fans.”
The UK launch represents an important part of Vinyl Group's growth strategy, which focuses on expanding market reach, investing in sustainable vinyl solutions, and integrating complementary assets into the broader Vinyl.com offering.
