Wellnex Life (ASX:WNX) has achieved a significant milestone in the expansion of its Pain Away brand through a strategic partnership with Chemist Warehouse New Zealand.
This month, Wellnex Life will supply its first order of seven Pain Away products to the Chemist Warehouse New Zealand network.
Since acquiring the Pain Away brand, Wellnex Life has been actively engaged in discussions with Chemist Warehouse New Zealand to reinstate the brand's presence in the country.
Wellnex Life Managing Director, Zack Bozinovski, said Chemist Warehouse New Zealand has shown great enthusiasm for the Pain Away products and has agreed to stock seven products across its stores.
He said this reintroduction marks a significant step in Wellnex Life's export growth strategy for the Pain Away brand, known for its high margins. Expanding into the New Zealand market is part of Wellnex Life's broader plan to grow its distribution channels and increase revenue.
Wellnex Life continues collaborating with other partners to further expand the Pain Away brand's presence in New Zealand and other international markets.
"The New Zealand market is a crucial growth strategy for us, and we are excited to reintroduce our product range through the Chemist Warehouse New Zealand network,” Mr Bozinovski said.
