Communications workflow platform Whispir Limited (ASX: WSP) has increased its digital sales capability with the launch of Whispir Store.
The Whispir Store enables the company’s existing 500+ blue chip customers to browse Whispir’s growing product offering and activate additional features and services directly through the platform.
Whispir enterprise customers can use the Whispir Store library to select from more than 45 products across modules, channels, components, templates, integrations, training and professional services. This includes newly launched functionality and integrations such as Amazon EventBridge, Whispir Video Chat and WhatsApp Messenger.
Customers can also view pre-packaged workflows for common use cases such as HR onboarding, satisfaction surveys and incident management.
Whispir CEO Jeromy Wells said, “Our platform can be utilised to solve thousands of use cases; and the Whispir Store will showcase our extensive communication tools and channels available to customers. The launch of the Whispir Store enables our customers to directly manage their evolving communication needs.
The Whispir Store is part of our long-term investment in increasing our digital direct sales capabilities and is designed to remove friction and manual interaction from our sales process. It allows our customers to view products already available to them as well as exposes them to other services and products in a self-service environment, improving customer experience and engagement.
“Over the coming year we will continue to invest in improving the Whispir Store functionality with payment integration and new product innovations and components planned.”
Whispir Store is the first stage of the company’s digital direct SMB Marketplace strategy, which will provide an entry point for small businesses to leverage the Whispir platform to solve common communications problems such as appointment reminders, staff rostering and service delivery co-ordination.
Whispir Marketplace will offer repeatable frameworks via a simple, out-of-the-box solution for common business pain points.
Mr Wells added, “We expect the Whispir Store, the first step in our Marketplace Strategy will not only see us adding to our customers’ experience and accelerating recurring revenue growth from those customers, but importantly the Whispir Store delivers the preconditions required to successfully service the SMB market. The SMB market is a significant new market opportunity for Whispir. The lower customer acquisition costs for new customers and attendant improvements in sales productivity and operational efficiencies are very attractive at scale.”