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Beam Communications Holdings Ltd (ASX: BCC) has signed a retail partnership agreement with leading outdoor equipment store organisation Anaconda Group Pty Ltd and received an initial purchase order for its ZOLEO global communication devices and accessories.

The deliveries commencing this week will ensure ZOLEO is in stores ahead of the Christmas shopping season.

Anaconda is Australia’s largest outdoor adventure superstore with 68 outlets across the country. The retailer, which carries the widest range of outdoor gear and is part of the Spotlight Retail Group, will stock ZOLEO and its accessories at every Anaconda store.

“We are delighted to be working with Beam to offer a unique Australian innovation like ZOLEO to our customers before the holiday season,” said Anaconda’s Business Manager Camp & Hike, Damian Kennedy.

“We have seen strong demand for outdoor equipment, increasing with the relaxation of many COVID-related restrictions on movement. ZOLEO fits perfectly with the range of products we offer to millions of adventurous, knowledgeable shoppers who appreciate value and quality products to suit their lifestyle.

“More than ever, we’ll see record numbers of Australians heading to the great outdoors and ZOLEO will allow them to stay in touch with their loved ones and remain safe on land or water.”

The agreement with Anaconda is Beam’s third such agreement this month following Beam’s retail partnerships with Kogan.com Ltd (ASX: KGN) and Wesfarmers Ltd’s (ASX: WES) Catch Group.

ZOLEO is also sold through the world’s largest outdoor equipment retailer, BPS Direct, LLC, which owns around 180 Bass Pro Shops and Cabela’s stores in the US and Canada; and leading Canadian retail chain, London Drugs.

“Interest in ZOLEO is accelerating and the recent traction we’ve gained with our retail partners bodes well for sales of our innovative pocket-sized global messaging solution in 2021,” said Beam’s managing director and chief executive officer, Michael Capocchi.

“Securing the deal with Anaconda means that ZOLEO is now offered in-stores at leading outdoor and camping retailers in North America and Australia.”

ZOLEO connects with a phone or tablet to provide seamless global messaging that follows the user in and out of mobile coverage, along with added safety features that can be used world-wide.

The ZOLEO device links with our free app on your phone so you can send/receive messages anywhere on the planet via the Iridium satellite network.

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