Online esports tournament platform developer Mogul Limited (ASX: ESH) has entered into a partnership with Critical X, a leading esports organiser in India.
The company’s Chief Marketing Officer, Mark Warburton, said this is Mogul’s first partnership in the Indian market and that Critical X is a top contender in India’s esports realm with a fan base of over 5 million.
Mogul and Critical X have previously collaborated to host free tournaments on the Mogul platform for game titles; PUBG Mobile, Dota Auto Chess and Tekken 7 reaching maximum participant capacity.
Mr Warburton said that under the new Agreement, Critical X is set to launch a Branded Hub with a paid monthly subscription targeting mobile gamers in India.
This subscription feature will offer members exclusive tournaments, priority registration and entry into raffles.
Critical X and Mogul will also launch new tournament series for popular mobile game titles Free Fire and PUBG Mobile, offering cash prizes. Mogul will retain 80% of the revenue from the fan subscriptions, and 20% of the revenue from advertising and sponsorship activities.
India is the second-largest mobile market in the world, with over 400 million smartphone users and an expected 2020 mobile gaming market worth over US$2.4 billion.
Additionally, Mogul has successfully integrated with local Indian payment gateway, Paytm, to accept local currency payments in the region. Paytm is India’s leading payment gateway which offers mobile payments from cards, bank accounts and digital credits in one seamless platform.
“This partnership with Critical X is an exciting time for Mogul, as not only can we expand Critical X’s offering to their community, but it signifies two key milestones for the company – entering the massive Indian market and integrating with a local payment gateway, Paytm, to accept payments in India’s local currency,” Mr Warburton said.
We are excited to work alongside the Critical X team to develop their subscription and tournament series to engage and expand their large fan base as well as attracting more mobile gamers in the region to Mogul.”
Critical X’s Director, Abhishek Joshi, said that after building its large fan base, partnering with Mogul will allow the company to offer our gamers tournaments and a subscription feature like never before.
“I’m eager to get closer to our community, providing an entirely new way for them to engage with our brand, while monetising our offer.”
