Online esports tournament platform developer Mogul Limited (ASX: ESH) has further expanded into the South East Asian region with a number of new partner signings and additional Branded Hubs launched.
Mogul’s Chief Marketing Officer, Mark Warburton, said the South East Asian esports market is one of the fastest growing video games markets in the world, estimated to generate US$4.6 billion in 2019 – an increase of 22% year-on-year.
Mr Warburton said Mogul’s continued growth of partnerships with organisers and influencers in the South East Asian market represents large recurring revenue potential from Mogul’s Branded Hub technology and paid subscriptions.
“Mogul is pleased to continue to onboard Southeast Asian partners as we extend our penetration into one of the fastest growing video games regions globally,” Mr Warburton said.
Our new partnerships with esports organisers Channel8Games and NEX Studio are a great way for these partners to utilise our Branded Hubs technology, activate paid subscription tournaments, help them engage with their communities and create new shared revenue streams. We look forward to working with these partners and their fans.”
Channel8Games is partnering with Mogul to expand their tournament offering for their talent and fans alike in the Philippines.
Channel8Games is an esports influencer management agency based in the Philippines with four main influencer talents.
Under the partnership, the influencers will utilise Mogul’s Branded Hub technology to host paid online tournaments for their communities, as well as activate live LAN ticketed tournaments and events in the Philippines for game titles Hearthstone, Auto Chess, PUBG and APEX Legends.
A paid monthly subscription feature is set to be launched, offering fans priority access into premium tournaments, exclusive merchandise and raffles.
Thailand-based NEX Studio is an esports community organiser in Thailand supporting grassroots and amateur players with a combined esports online and offline fan base of 0.3 million.
NEX will offer a range of online esports tournaments to their community for popular game titles including Dota 2, Arena of Valor and Mobile Legends: Bang Bang through their Branded Hub on Mogul.
NEX will also offer a paid subscription to their community, including exclusive raffles and merchandise for a monthly fee of which Mogul will retain 60% of the revenue.
Meanwhile, Mogul’s current South East Asia partners, Tier One and EmiEmiTV, have launched their Branded Hubs and will release their various tournament series and fan subscriptions in the coming week.
Tier One is a South East Asian influencer talent agency with a combined fan audience of over 10 million and a stable of 200+ gaming streamers and influencers generating 62 million+ views on YouTube and Facebook. Mogul is now the exclusive platform provider for all Tier One influencer and streamer online tournaments which are integrated in a Branded Hub.
Their first tournament, The ONE Tournament, will begin this week for the game title Dota 2 alongside their monthly subscription where for a monthly fee, users will receive additional prizing, early access to tournaments, exclusive raffles and invitations to Tier One events. Mogul will retain 60% revenue from monthly subscriptions.
EmiEmiTV is one of South East Asia’s largest independent League of Legends influencers. After successfully growing her brand alongside Mogul as a solo tournament organiser, she is now Mogul’s first solo influencer partner. EmiEmi’s first tournament under her Branded Hub will begin this week for dedicated fans in the Philippines.
